Our Story
What a humbling adventure it has been for the past 6 years of imagining the company, the endless fun campaigns and all that it can be in our minds; and though we were penniless during that period of time, it was all worth the fun as we worked to strengthen our vision and the journey that we would need to travel to achieve it...
Little did we know that our accumulated savings of MYR 500 would turn out to be a magical journey for us. This part of our life is a humble ray of hope to all those that are still searching to keep on searching; a small light that says never give up; because as long as you love what you do, and you’re willing to put in the work, nothing is impossible...
CG & Josh...

Dropping out of employment and dropping in on entrepreneurship was an easy choice but not a simple option; and no matter the outcome, we agreed to never look back again; because it's Worth The Fun.
We understood a simple truth; that we have the ability to influence the world, no matter how small it may be; and do it by bringing the spirit of invention back to its core, the heart.Experience a world of dreams, fairytale and fantasies; where you get lost in a realm of unity and tranquility. A lifestyle built with pure imagination and inspiration; brought to life by creativity, artistry and innovation.
To all the dreamers, rebels, and the wild; the reckless, the foolish and the paradigm shifters; those that believe in dreams, we celebrate you.Discover an array of limited periodically released crafts and apparels; and follow the magical story and mysteries behind each piece. Bringing you on a journey of discovery, untold stories and enigma; Welcome to WTF...
Our VISION for a magical tomorrow...
•People: we want to inspire people to follow their true self and trust in the change that they can be...
•Environment: Our aim is to create progress and inspire actions that moves with, through and around nature because we feel that the secrets of life itself is hidden in nature...
•Corporation: We want to create a corporation that respects and prioritizes the lives of those that work with us, patronizes us and helped us over the importance of personal wealth and gain.
•Product: Keep creating personalized and meaningful pieces that not only amplifies the identity of a person but provides magical healing properties while setting the trend for creative masterpieces...
Our MISSION to achieve that magic...
•Inspire love and empowerment by pushing the boundaries of jewelry designs & customization through limitless imagination, magic, and creativity…
•Create unforgettable moments and experiences....
•Always embrace our strengths & weaknesses to stay different, true, and real in every circumstance...